How a startup got featured on AI and 55% more clients booked themselves.
Polt.AI is a software startup selling to freight brokerages. No brand name. No content yet. Trustify built their AI presence from scratch. In 90 days their organic bookings jumped 55-60% and every prospect who books now shows up.
Rocco · Polt.AIFounder
Video testimonial · ~13 minutes
+55%
Increase in organic bookings
+10%
AI-source leads month over month
100%
Show-up rate since Trustify
4-6 wk
Time to first meaningful results
ClientPolt.AI
TypeSoftware startup
IndustryFreight-broker TMS
FounderRocco
Extra ad spend$0
The Setup
Polt.AI is a startup. They were invisible.
Polt is a modern TMS (transportation management system) for freight brokerages. Carrier management, invoicing, fraud detection, all in one place.
"We completely ripped and replaced the 2006-style Windows 94 architecture and upgraded for the modern AI freight space that's here."
Rocco · Polt.AI
Great product. But being a startup meant no articles written about them. No content history. No brand. Basically zero footprint on the internet for AI to read.
They were doing cold outreach and some paid ads. The founders were trying to figure out AEO themselves at 11pm for 20 minutes at a time. That wasn't working.
The Moment
Rocco realized where the buyer had gone.
Every freight brokerage shopping for a TMS was asking AI first. ChatGPT. Perplexity. Claude. Google AI. If Polt wasn't the name that came back, the sales call never happened.
"Nowadays people only go to ChatGPT. It's the lowest hanging fruit. 'Hey, tell me about this company.' If no one can find you, are you a legitimate business? Do you have the trust? Do you have the track record?"
Rocco · Polt.AI
Polt found Trustify through an ad. Being a startup, they knew they had to be lean and scrappy. AEO was where they wanted to spend the money.
Before Trustify
The scorecard came back at zero.
First month with Trustify, we scanned Polt across ChatGPT, Claude, Gemini and Perplexity for every question their freight-broker buyers actually ask. Then we sent them the scorecard.
"For us, we didn't really show up on anything."
Rocco · Polt.AI
That's exactly the position a real startup is in. No content. No third-party mentions. No signal to AI that they exist. The Trust Engine had to build all of it from scratch.
What We Built
From zero footprint to being featured everywhere buyers look.
Trustify handled all of it. Content strategy. Third-party placements. Backlinks. Retargeting pixel on their site. Widgets showing their Perplexity, Claude, and ChatGPT rankings live on the homepage. And the underlying signal work that gets AI to name a company as the answer.
"I thought AEO was all about us putting out content. But that's only 10% of it. What matters is what the broader markets are saying. Trustify's strategy gets us on those other channels that feed the algorithm. Trustify's the only one good at that for us."
Rocco · Polt.AI
Proof 01 · Organic Bookings
Organic bookings climbed 55 to 60% in 90 days.
Real number from Polt's calendar. Bookings that Polt didn't chase. Prospects finding them, deciding they're the answer, and booking a call on their own.
+55%
Increase in organic bookings
Prospects finding Polt through AI + search, then booking themselves. Zero additional ad spend.
Proof 02 · AI Traffic
AI-source leads grew 10% every month.
Polt tracks where every lead came from on the call. AI-referred leads (ChatGPT, Perplexity, Claude) grew 10% month over month once Trustify was running.
+10%
AI-referred leads month over month
Tracked directly from prospect intake. First meaningful results in 4 to 6 weeks.
Proof 03 · Show-Up Rate
Every single prospect who books, shows up.
The most valuable stat of the whole engagement. In B2B SaaS, no-shows kill sales teams. Since Trustify started, Polt's show-up rate hasn't dropped below 100%.
100%
Show-up rate since Trustify started
Prospects have already researched Polt on AI + read Rocco's LinkedIn before booking. They arrive convinced.
The Reframe
Paid ads alone were leaving money on the table.
Rocco's take on running paid ads without AEO: prospects saw the ad, got targeted, then Googled Polt to check them out. If there wasn't enough about Polt on the internet, the ad spend was wasted.
"It was almost wasted money doing ad spend and then not having the back-end due diligence. Now someone sees an ad, spends 20 minutes going through the AI models and our website, and they know everything about us. Sales calls used to be two 60-minute calls. Now it's 30 minutes. They've pre-qualified themselves."
Rocco · Polt.AI
Paid Ads Alone
Rent
Bill arrives every month. Prospect clicks. Then they research you. If AI has nothing to say about you, the click was wasted spend.
AEO with Trustify
Own
Prospect Googles you. AI names you. Third-party sites vouch for you. Every ad dollar now converts because the due-diligence phase is already won.
Rocco's Closer
The bottom line, in his words.
"Today's just all about feeding the algorithm. And Trustify's the only good at that for us."
Rocco · Polt.AI · Founder
See exactly where your business ranks on ChatGPT, Perplexity, and Google AI.